PPC (Pay-Per-Click) Advertising Networks
When you are paid per click, you are only paid when a visitor on your web site clicks the advertiser’s banner or text ad. On most networks, the amount you get paid is generally determined by how much that advertiser is willing to pay for a click thru. The network will serve contextual ads (either text or images) relevant to your web site content, and then you will earn money for every click.
In order to be profitable using PPC advertising, you need a high conversion or click-through rate (CTR). You need to have ads that entice or attract people to click it. The ads really need to be relevant to your audience. For example, a football web site that displays ads for football picks or cheerleaders will have a higher CTR than ads about refinancing your mortgage.
Our experience has also shown that ads blended in with your content and ads made visible without users having to scroll tend to get the higher CTRs. It doesn’t hurt to have a high traffic web site either.
The source of your web site traffic can also affect your overall CTR performance. Traffic that comes from search engines tends to perform well because these visitors were already looking for something, and they tend to click on ads more often.
List of most popular PPC advertising networks:
April 23, 2008 at 11:11 pm |
There are sites that live just out of advertiser links?
Example: http://www.cfloors.com
QUestion is how do they make this sites: where do they get the ads? What network to they join? I know google does not permit this.
please help.
daniel
April 24, 2008 at 7:37 am |
Daniel,
These sites are referred to as “parked sites” as “squatter sites”.
In a nutshell, this is how it works:
1. You go to a domain service provider like Parked.com, Sedo.com, or even GoDaddy.com
2. Give them a bunch of domain names to park for you
3. You then share the advertising revenue generated from that domain with them
http://www.cfloors.com looks like a parked.com site to me.
I’ve read that parked.com gets a feed from Yahoo for their ads.
Here is some information from Google:
“A parked domain site is an undeveloped webpage belonging to a domain name registrar or domain name holder. Our AdSense for domains program places targeted AdWords ads on parked domain sites that are part of the Google Network.”
Check out: http://www.google.com/domainpark/faq.html
You brought up a great topic that I should write a blog post on.
I just need to come up with some clever domain names that would work for a parked site!
August 13, 2008 at 9:45 pm |
Textads Bookmarks…
Remmrit.com user has just tagged your post as textads!…